The day the present givers get to reward themselves for presents well bought during the December present giving festival, the modern meaning of Xmas.
Another present festival completed for another year. It is what we all live for now-a-days; presents, food, and then holidays until the new year starts again. And we can repeat it all again, reboot, as this is the day it all, really, starts again – officially January 1st.
So, we pimp it out and pump it up and give everyone an excuse to spend more, what else could say Xmas so precisely, than an orgy of spending and consumerism?
Spend up people, it is the new normal.
The Princess Margaret of days, always the consolation prize. Enjoy.
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